Case Study · Product Ownership
Loomlance
Concept to live SaaS in eight months, as the Product Owner.
Loomlance is a developer-first business-management platform: contracts, invoicing, payments, CRM, kanban project boards, time tracking, expenses, and reporting in one place. I founded it and own it as Product Owner and Scrum Master, directing an AI development agent as the engineering team.
8
Modules shipped
4
Payment integrations
~8 mo
Concept to launch
1-week
Sprints at launch
How it was built — concept to launch
- 01
Discovery before code
Before building anything, I ran market studies with freelancers to learn what they'd actually pay for. Those findings became prioritized epics and user stories, so the backlog was grounded in real demand, not assumptions.
- 02
An adaptive Scrum cadence
I ran month-long sprints through the build phase, then tightened to one-week sprints for deployment, QA, and launch. Inspect-and-adapt over a fixed process: the cadence served the work, not the other way around.
- 03
Release management & a real quality gate
I stood up the production stack (Supabase, Stripe, AWS) and ran a dedicated QA sprint with usability testing from unaffiliated users. We went live only once the free tier ran clean: a deliberate quality gate, not a date-driven launch.
- 04
Shipped, then prioritized for value
Launch delivered 8 modules with 4 payment integrations (Stripe, PayPal, bank transfer, cash). Post-launch, I'm sequencing the paid-tier backlog by user value: the founder discipline of saying not-yet to good ideas.
Want this kind of ownership on your team?
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